Marketing
Know which campaign actually paid for itself.
Track campaigns, leads, CAC, revenue and real marketing performance — connected to what customers actually paid.
The problem
Ad platforms report clicks and impressions. Your books report revenue. Nothing connects the two, so "which channel is working" stays a guess.
What it does
Spend vs. return, on one screen
See marketing spend against invoiced or collected revenue for the same period, with contribution after marketing spelled out in euros.
Lead tracking and attribution
A lead is a contact with a lifecycle stage — first-touch or last-touch attribution connects it back to the campaign that brought it in.
Channel performance
Compare Google, Meta, email and offline channels side by side: spend, leads, customers, CAC and return, computed from your actual ledger.
Integrations, honestly labeled
Google Ads, GA4, Search Console and Meta Ads connect directly — every card shows its real status, never a number that isn't there yet.
Budgets and forecasting
Set channel and campaign budgets, and see a spend forecast based on your own trend — with a clear "not enough data yet" when there isn't.
Works together with
Everything included